Starting today a list of small tips that I will give systematically and want to be always short and basic but reason for reflection.
A first important tip when you work on a digital transformation is to be sure that everyone you work and relate with has the same understanding for it and how it differentiates from a digitization or a digitalization.
A digitization is the activity related to bring from analog to digital a certain process or product. For example, a newspaper that was historically on paper and started to make a digital version of it, executed a digitization of the product.
A digitalization is instead the use of digital technologies to enable or improve a business process. Again taking the newspaper, the fact a newspaper is now digitally available, brings the opportunity to add video and other contents or introduce added services, like online payment for ad hoc contents.
A digital transformation is a coordinated effort, in term of digitalization actions, across all the aspects of business, touching processes, people, technology and metrics, bringing a strategic transformation of the entire company, with the purpose to bring meaningful outcome. Taking again the example of the newspaper, it would be a comprehensive way that the newspaper would change the way to operate, the strategic revenue sources, toward digital products, transforming entirely the model of business.
They represent different stages of an evolution process and is important to understand that while a Technology lead is executing a digital transformation, the overall Digital transformation is led by the top management as one group, because is transforming entirely how the company is operating and the strategic impact is influencing all the entire company.
GG
